Because how something smells is part of how it makes you feel.

We’ve always believed that skincare should be more than just functional — it should be a ritual. A moment of quiet. A sensory experience. And for us, fragrance plays an essential role in that.

But fragrance is also one of the most misunderstood parts of skincare. So we want to be clear, open, and honest — like we always are — about how we formulate ours.

Yes, our fragrance is 100% natural.

That means every aromatic component you smell in a TWYG product is derived from plants — never synthetic, never petroleum-based. Our fragrances are carefully blended using essential oils, extracts, and natural isolates that meet the strictest global standards, including COSMOS certification.

This isn’t just a nice-to-have. It’s a non-negotiable.

So why is it higher on the ingredient list?

We’ve had a few questions about this, and the answer is simple: Natural fragrance needs to be used in slightly higher concentrations to be perceptible. Synthetic fragrance is often more potent (and more persistent), so it can be used in minuscule amounts. But natural scent? It’s gentler. Subtler. And to really experience it, it has to appear earlier on the list.

That doesn’t necessarily mean there’s more of it than our active ingredients — it just means it’s listed sooner. We follow INCI guidelines, which list ingredients in order of concentration. But even a small shift in percentage can change that order.

Here’s why it matters to us (and should to you, too.)

Fragrance in skincare is a topic of growing concern — and rightfully so. Many synthetic blends contain allergens, hormone disruptors, or volatile compounds that can be irritating to sensitive skin. That’s why we’ve chosen a different path.

Natural fragrance, when formulated with intention, offers a sensory benefit without compromising skin health. Ours are:

+ COSMOS-compliant 
+ Free from phthalates, synthetics, and known irritants
+ Tested for skin sensitivity
+ Always transparent—no hidden “parfum” catchalls

And perhaps most importantly: our fragrance is there to serve your experience. It turns a moment into a ritual. A formula into a feeling.

At TWYG, skincare is more than skin deep. It’s about how you feel in your skin.